New Year, New Relationships

New Year, New Relationships

Each New Year I focus my energy to a single task in my business. As a multi-service entrepreneur, it is easy to put too many to-dos on my plate, so instead, I try to focus on one over-arching task each season.

Last year it was ‘learn how to raise cattle in 18 months versus 24 months’ and ‘grow my online portfolio’ in weddings.

At the end of last year, I’d completed both of these tasks but I felt more alone than ever. Now, I’m an introvert through and through, but this sense of being alone was deep, deeper than I ever thought and ever let myself recognize.

So, per usual I sat down at the end of the year, reconciled my books, looked through the data I’d collected on both the farm and weddings I’d designed for and said, ‘what’s next’. (ps. I love these ‘mundane’ tasks and usually find myself caught up in them). This year it wasn’t a black and white task that came to the forefront of my mind. It was this ‘feeling’ (which I’m not always good at recognizing) in place of a ‘learn this’ or ‘achieve this’ task.

It was the desire to form meaningful relationships.

Sure, it is easy to preach ‘know your farmer’ but I started to question what steps I’d actually taken to know people in my community. What steps had I taken to know the people who trust and buy from me? What did my stance on ‘know your farmer’ actually means to me, this introverted farmer who loves animals and gets anxious in crowds? I have fear, I lack confidence and ultimately it’s been what’s kept me from truly living what I so desperately wanted for my customers. For them to know me, their farmer.

The same became so drastically apparent in my wedding design as well. I’ve met vendors, had coffee with vendors and made some friends in the industry. I’ve serviced my brides, openly communicated with them and had a very happy experience with each of them over the course of the year. But, these people that I’ve met, had coffee with and serviced always seemed to be an arms distance away. Not because I’ve purposefully decided to keep a distance, but instead I chose to lean into what comes naturally to me as an introvert. But, ultimately as a person, I need relationships with more meaning.

I now see how vital relationships are for every person. Every introvert, every extrovert, every entrepreneur, every mother, father, sibling, and the list goes on. We all crave more meaningful relationships in our lives. I think it has become more apparent to me as an entrepreneur because so much of ‘marketing’ and ‘running a business’ seems to be done on the other side of a screen.

And while all that ‘screen time’ is necessary it’s time to practice what I preach and form relationships with you, with my readers, with my customers and clients and those who receive my weekly emails.

So, that is what 2020 is going to look like for me and this business. I’m focused on getting out of my comfort zone, getting to know all the special people that surround me and welcoming you into the pretty and not so pretty parts of running a farm and floral business. I hope to get to know you better and share more of myself with you this decade.

I’d love to meet you, and I’d like to formally welcome you to join me at an event this season. Let’s get to know each other better.